What is the Fashion Fit Formula - understanding why Your Body is unique!

We all know a woman who always looks perfectly put together.

Whether in a social setting or a high-powered business meeting, she immediately has an advantage. If you have ever wanted the casual ease of that self assured look, the Fashion Fit Formula will provide you with the secret!

Each designer's ready to wear clothing line is based on a standard perfectly linear (vertical) proportioned woman. The problem of course is that each one uses a different standard. For one designer the ideal woman is 5 feet 6 inches tall, another may choose a 6 foot standard model. As a result, most of us are wearing clothing that was meant for someone else.

Fashion Fit Formula has measured over 10,000 women and only 22 had perfect linear proportions. With the exception of 6 sets of identical twins no one else had the same vertical proportions. We developed the Fashion Fit Formula (a series of mathematical calculations) based on 12 vertical (linear) measurements of YOUR body. Once this data is entered into our formula the results will easily enable you to identify clothing that will work wonders for your figure right off the rack, and what pieces may need minor tweaking to make them look fabulous - not frumpy!

Understanding clothing and linear proportion

The model in the middle is the perfect linear (vertical) standard. There is an equal distance between all of her pivotal body parts. We have measured over 10,000 women and found only 22 with the ideal linear figure.

All three of the figures wear the same size dress. Notice how the waist only hits the perfect model at the right place, and skirt hem goes from micro-mini to street length.

When you use your Fashion Fit Formula, you will take all the guesswork out of your clothing purchases. Since your vertical proportions are based on your bone structure, they will remain the same throughout your life. Thus your Fashion Fit Formula is a timeless tool! This cost-effective investment will result in you saving thousands of dollars by transforming your current wardrobe and making new clothing purchases that will flatter you every time.


Fashion Fit Formula, a division of Pivotal Edge, Inc., is headquartered in Annapolis, Maryland. Principal Partners, Janet Wood and Kathy McFadden, combined their years of corporate and executive experience on July 7, 2003 to form a company with the overall mission to develop products and consulting services that will help women look better in the clothing that they already own. The development of the proprietary Fashion Fit Formula took several years to develop. It has been tested on thousands of women to ensure its accuracy.

Janet Wood

The thought process behind the Fashion Fit Formula began in Janet's college art and clothing design classes. During the process of drawing life forms and attempting to sketch her 5 foot 2 inch self portrait, she realized that the traditional body proportions of eight equal head lengths that is taught in life drawing classes resulted in her figure being 5 foot 7 inches tall - an extra 5 inches! Suddenly she understood the reason why the clothes she bought never quite looked as good as they did on the models in Seventeen magazine. For several years, Janet worked on creating a mathematical formula for "fixing" this problem. Once she finally developed the calculation she was surprised to find that it worked on all of her friends regardless of their height or weight. Enlarging her test group she found that the mathematical formula could be applied to all women. After Janet retired from her career in executive corporate sales positions the development of the Internet made it possible for her to take her proprietary, proven formula and use it to help women around the world!